Case Study Report: Kateel Ashok Pai Memorial College (KAPMC)

1. Objective

Since 2018, Sunrise Digital Media has significantly improved Kateel Ashok Pai Memorial College's (KAPMC) digital presence. By managing the college's social media and focusing on educational awareness, cultural events, and community engagement, Sunrise has positioned KAPMC as a recognized educational institution in Karnataka and beyond. This comprehensive strategy includes various promotional and informational campaigns across Facebook, Instagram, YouTube, and Google My Business (GMB), establishing a strong, engaging online presence for KAPMC.

Platforms Managed and Performance Metrics

Sunrise Digital Media manages the following platforms for KAPMC:.

• Facebook: With a reach of over 218.4K, profile visits at 15.8K, and 1,323+ followers, Facebook serves as a primary platform for KAPMC to engage with prospective students, parents, and the community.
• Instagram: Generating high engagement with 291K+ reach, 26.6K+ interactions, 1,095+ followers, and over 433.5K views, Instagram has become central for student- centric, interactive content.
• YouTube: The platform has garnered over 108.6K views, 4.7K+ watch hours, and 1.2K subscribers. Video content allows KAPMC to showcase events, webinars, and facility tours, providing an in-depth look at campus life.
• Google My Business (GMB): Through GMB, KAPMC has achieved 11.9K+ profile interactions, 1.8K calls, 7.6K direction requests, and 2.3K website clicks, connecting with prospective students and the local community effectively.

• Objective: Drive awareness for diploma programs.
• Highlights: Promotions on career paths and practical learning outcomes resonated well with recent high school graduates.
• Outcome: Elevated interest and applications for diploma courses.

Webinars & Special Events

• 1. Book Review Webinar
• Objective: Enhance critical analysis skills.
• Highlights: Faculty-led sessions on literary analysis.
• Outcome: Well-received by literature students.

• 2. World Mental Health Day Flash Mob
• Objective: Raise awareness on mental health.
• Highlights: Flash mob in Shivamogga generated local engagement.
• Outcome: High local awareness and engagement.

• Total Overall Digital Performance
• Total Reach: Over 18.2 million across all platforms.
• Total Impressions: More than 43 million impressions, reflecting strong visibility.
• Organic and Paid Leads: : 1,000+ leads generated, showing the success of targeted campaigns in driving student interest.

Key Campaigns & Promotions

• 1. College Cultural Activities and Promotional Awareness Campaigns
• Objective: Increase student participation and enhance campus culture.
• Highlights: Engaging posts on Facebook and Instagram covered events like festivals and performances, with live coverage and event recaps.
• Outcome: High engagement from students and alumni, increasing campus visibility and attracting new students.

• 2. Summer Camp Promotion (10-Day Campaign)
• Objective: Promote KAPMC’s summer camp offerings.
• Highlights: Daily updates, participant testimonials, and skills-based stories increased awareness among students and parents.
• Outcome: Positive response, high engagement, and strengthened awareness of KAPMC’s extracurricular activities.

• 3. Course-Specific Promotions for BA, BSW, and MSc (Psychology)
• Objective: Attract students to specific programs.
• Highlights: Social media and sponsored ads, along with webinars and career sessions, explained the advantages of each course.
• Outcome: Increased application rates and engagement, positioning these programs as valuable educational options.

• 4. Bachelor’s Degree in Psychology and Bachelor of Social Work (BSW) Campaigns
• Objective: Highlight in-demand social science programs.
• Highlights: Social media posts, webinars, and guest speakers from the field attracted aspiring students.
• Outcome: Strong lead generation and increased applications for these programs

• 5. Journalism Courses Campaign
• Objective: Promote KAPMC’s journalism courses.
• Highlights: Alumni testimonials, faculty spotlights, and infographics about career paths in journalism.
• Outcome: Positioned KAPMC as a top choice for media studies, with high engagement on social platforms.

• 6. Competitive Exam Coaching Series Promotion
• Objective: Build a supportive community for competitive exam preparation.
• Highlights: Weekly posts, study tips, and motivational content maintained engagement with prospective students.
• Outcome: Increased local reach and reinforced KAPMC’s reputation for academic support.

• 7. Diploma Admissions Campaign
• Objective: : Drive awareness for diploma programs.
• Highlights: Promotions on career paths and practical learning outcomes resonated well with recent high school graduates.
• Outcome: Elevated interest and applications for diploma courses.

• 8. Republic Day Quiz for Constitution Awareness
• Objective: Drive awareness for diploma programs.
• Highlights: Promotions on career paths and practical learning outcomes resonated well with recent high school graduates.
• Outcome: Elevated interest and applications for diploma courses.

• 9. Lab, Department, and Library Video Shoots
• Objective: Foster civic knowledge and patriotism.
• Highlights: Video tours of labs and libraries provided prospective students with insights into campus resources.
• Outcome: High interest from prospective students and positive feedback from parents.

• 10. Special Day and Educational Content Campaigns
• Objective: Celebrate academic and cultural days.
• Highlights: Posts for World Mental Health Day, Teachers’ Day, and International Literacy Day enhanced learning-oriented content.
• Outcome: Consistent engagement and strengthened the educational aspect of KAPMC’s social media

• 11. Alumni Success Story Campaigns
• Objective: Inspire current students with alumni achievements.
• Highlights: Testimonials and career journey stories shared by alumni reinforced KAPMC’s reputation for student success.
• Outcome: High engagement and widened reach through alumni shares.

4. Platforms Used

• Facebook
• Instagram
• YouTube
• GMB
• Twitter
• LinkedIn

5. Key Insights

• Content Creation:Regular posts, videos, and stories highlighting services, patient testimonials, and health tips.
• Engagement Campaigns:Interactive Q&A sessions, live events, and health awareness campaigns.
• Ad Campaigns:Sponsored posts and targeted ads to reach a broader audience.

6. Key Metrics and Results (From 22/07/2021 – 22/08/2024)

• Facebook Reach:485,813 & Instagram Reach is 606.4 K.
• Engagement:High engagement rates through likes, comments, shares, and direct messages.
• Followers Growth:Over 2.5K new followers across all platforms.
• Impressions:Generated 17 million impressions from both Organic & Paid posts.
• Analytics Tool:Utilized tools like Google Analytics, Facebook Insights, Instagram Analytics, and YouTube Analytics to track performance and gather insights.

7. Content Highlights

• Success Stories: Patient recovery stories and testimonials.
• Educational Content: Informative posts about overall health, common conditions, and treatments.
• Promotional Offers: Special discounts on consultations and treatments.
• Event Coverage: Highlights from health camps and community outreach programs.

8. Achievements

• Successfully increased brand visibility and trust in the community.
• Improved patient engagement and satisfaction through interactive content.
• Collected significant leads, contributing to the growth of the patient base.

Conclusion

Since 2018, Sunrise Digital Media’s partnership with KAPMC has elevated the college’s digital profile, leveraging creative campaigns, academic promotions, and community engagement to attract a diverse audience. This comprehensive approach has successfully reinforced KAPMC’s mission, broadening its influence across Karnataka and strengthening its educational mission.