Sunrise Digital Media has managed the social media presence of MaAx Super Speciality Hospital since 2018, promoting various multispecialty services and health awareness campaigns across major social media platforms. Our focus has been on building the hospital’s digital footprint and engaging the community with health-related promotions, awareness campaigns, and service-oriented content. Over time, the campaign has successfully increased online reach, engagement, and interactions across all platforms.
The campaign started with raising awareness across multiple departments, including Orthopedics, Dental, Gynecology, Pediatrics, Plastic Surgery, Cardiology, Critical Care, Urology, Gastroenterology, and other multispecialty services. Each department was spotlighted with targeted content highlighting services, facilities, and doctors, driving engagement from local communities.
Focused on promoting heart health, this campaign aimed to educate the audience about cardiovascular care, early detection of heart diseases, and preventive measures. Interactive posts, doctor consultations, and patient testimonials were used to drive engagement.
A "Get Free BMD Test" campaign was launched, encouraging people to take proactive steps in monitoring their bone health. This campaign was widely shared and contributed to increased visits and bookings.
A special Pediatric and Children’s Health campaign was designed for Children’s Day. The content was focused on child health tips, pediatric care services, and common childhood conditions, generating high engagement from parents.
Individual campaigns promoted various doctors from multiple specialties, introducing the experts to the audience. This helped boost trust and increased patient inquiries.
We promoted the hospital’s first-ever kidney transplantation in the Malnad region. This achievement gained significant traction, with patient success stories and doctor interviews featured prominently.
This campaign highlighted the importance of lung health, targeting respiratory conditions such as asthma, bronchitis, and COPD. Awareness was created around the hospital's specialized treatments and services for lung diseases.
A focused campaign on diabetes was launched, offering health tips, diet plans, and guidance on managing diabetes effectively. This was promoted in conjunction with World Diabetes Day, attracting significant interactions and community engagement.
A success story about a squint eye surgery was shared, raising awareness of advanced eye care treatments available at the hospital. This was shared widely and received positive feedback from the community.
During summer, we launched a series of health tips focused on staying hydrated, heatstroke prevention, and summer-related illnesses. This content resonated well with the audience, driving increased engagement.
Another important health awareness initiative was dedicated to Sickle Cell Disease. We educated the public about the symptoms, treatments, and available services, raising awareness on this important health issue.
With 718.4K+ views and 7.4K+ hours of watch time, YouTube has been a powerful platform for promoting the hospital’s services. MaAx Super Speciality Hospital’s YouTube content has revolved around patient testimonials, success stories, and health education, driving 9.2M+ impressions and generating 421.3K+ views from those impressions.
Sunrise Digital’s holistic approach in managing MaAx Super Speciality Hospital’s digital presence has resulted in:
Sunrise Digital continues to drive MaAx Super Speciality Hospital's growth through strategic campaigns, consistent engagement, and a data-driven approach to digital marketing.
Through comprehensive social media strategies and targeted campaigns, MaAx Super Speciality Hospital has successfully increased its digital presence and fostered a strong community connection. By consistently promoting health-related content and service-oriented campaigns, the hospital has improved its reach and engagement across all platforms. Our efforts have also contributed to an increase in inquiries, consultations, and patient trust, making MaAx a trusted name in multispecialty healthcare services in the region.
We plan to continue building on this success by introducing more patient-centric campaigns, promoting advanced treatment options, and utilizing interactive content to further engage with the audience across all social media platforms.