Case Study Report: Metro United Healthcare Digital Marketing Campaign
1. Objective
Since 2018, Sunrise Digital Media has been managing and promoting Metro United Healthcare’s digital presence on Facebook, Instagram, YouTube, and Google My Business (GMB). The goal of the campaign was to build brand awareness, promote specialized healthcare services, and engage with patients through targeted campaigns. By leveraging diverse digital platforms, Sunrise helped Metro United expand its reach, build trust within the community, and generate leads.
Platforms Managed
Sunrise Digital Media strategically managed Metro United’s digital marketing across:
- YouTube
- Google My Business (GMB)
Each platform played a distinct role in building Metro United’s online identity, catering to different segments of the audience while offering tailored content.
Performance Metrics: Platform-Wise Breakdown
Facebook Performance- Reach: 199.1K+
- Profile Visits: 5.5K+
- Followers: 392+
- Overall Engagement: The campaign consistently attracted a growing audience with health tips, awareness campaigns, and live doctor sessions. Despite steady follower growth, Facebook served as a key channel for building brand awareness through educational content.
Instagram Performance
- Reach: 231.9K+
- Profile Visits: 7K+
- Followers: 835+
- Engagement: 2.4K+
- Interactions: 8.6K+
- Account Views: 484.2K+
- Profile Activity: 8K+
- Instagram became the most active platform, particularly for sharing health tips, patient success stories, and promoting events. High engagement rates showcased the platform’s role in creating meaningful patient interactions.
YouTube Performance
- Views: 162.2K+
- Watch Time (Hours): 7.1K+
- Subscribers: 1.5K+
- Impressions: 3.8M+
- Interactions: 8.6K+
- Views from Impressions: 130.3K+
- Watch Time from Impressions (Hours): 6.0K+
- YouTube was essential for delivering in-depth health content such as doctor interviews, patient testimonials, and live streaming sessions. The platform’s long- form content helped solidify Metro United’s authority in healthcare education.
YouTube Performance
- Views: 162.2K+
- Watch Time (Hours): 7.1K+
- Subscribers: 1.5K+
- Impressions: 3.8M+
- Interactions: 8.6K+
- Views from Impressions: 130.3K+
- Watch Time from Impressions (Hours): 6.0K+
- YouTube was essential for delivering in-depth health content such as doctor interviews, patient testimonials, and live streaming sessions. The platform’s long- form content helped solidify Metro United’s authority in healthcare education.
Google My Business (GMB) Performance
- Profile Interactions: 41.7K+
- Calls Made from Profile: 19K+
- Direction Requests: 17K+
- Website Clicks: 2.1K+
- Profile Views: 234.2K+
- Search Results Displaying Profile: 80.1K+
- GMB emerged as a vital tool for patient engagement, especially for local communities looking for appointment booking, directions, and hospital information. The high number of calls and direction requests reflected the platform’s role in converting online visibility into real-world interactions.
Total Campaign Performance (All Platforms)
- Total Overall Reach: 18,258,889+
- Total Overall Impressions: 43,489,785+
These numbers underline the extensive exposure Metro United Healthcare gained across platforms, effectively establishing it as a trusted healthcare provider in the region.
Leads Generated
Organic and Paid Leads: Over 1K leads were generated through social media platforms and website channels, showcasing effective engagement via both organic content and paid advertising.
Key Campaigns & Initiatives
2018: Initial Launch & Awareness Building
- Department Introductions & Doctor Profiles: Focused on key doctors and departments, building credibility.
- Facebook Live Sessions with Doctors: Interactive Q&A sessions to engage and educate the community.
2019: Expanding Services & Community Health Engagement
- Collaboration with Manipal Hospital Services: Promoted key specialties like diabetic care and heart disease management.
- Orthopaedic Health Tips & Blood Donation Camps: Strengthened Metro United’s socially responsible image.
2020: Special Health Days & COVID-19 Initiatives
- COVID-19 Awareness & Vaccination Drive: Educated patients on health safety measures.
- Women’s Health Awareness & Free Consultations: Focused on gynecological and maternal health.
2021: Health Awareness & Specialist Campaigns
- Diabetes Awareness Sessions & Obstetrics Launch: Strengthened women's health services.
2022: Expanding Service Promotions & Patient Success Stories
- Knee Replacement Campaign: Showcased successful surgeries and patient testimonials.
- Holistic Health Workshop: Partnered with Manipal Hospital for a comprehensive health approach.
2023-2024: Strengthening Brand Authority
- Women’s Health & Specialist Consultations: Continued free consultations to reinforce multi-specialty care.
Notable Awareness Campaigns
- COVID-19 Safety & Vaccination Drive: Provided reliable pandemic-related information.
- Special Campaigns for Health Days: Engaged audiences on World Stroke Day, World Heart Day, and International Yoga Day.
Engagement & Interaction Highlights
- Instagram Success: Over 484.2K+ account views, engaging younger demographics.
- YouTube Growth: 162.2K+ views on informative health videos.
- GMB Business Profile: 234.2K+ views and 19K+ calls, connecting local patients with hospital services.
Conclusion
Sunrise Digital Media’s strategic content creation and targeted campaigns have significantly boosted Metro United Healthcare’s digital presence since 2018. Through a combination of department introductions, health tips, doctor sessions, and community initiatives, the hospital has increased brand awareness and patient engagement. Metro United has successfully positioned itself as a trusted healthcare provider, consistently growing digital interactions, patient trust, and service promotions across all platforms.
