Case Study: Truscan Diagnostics
Client Overview
Truscan Diagnostics is a premier diagnostic center located in Bengaluru, offering a wide range of healthcare services with a focus on accurate and timely diagnostics. Using cutting-edge technology, Truscan provides comprehensive health checkups and diagnostic tests, catering to patients with diverse needs. In May 2022, Truscan partnered with Sunrise Digital to strengthen its online presence, increase brand awareness, and drive patient engagement through a strategic digital marketing campaign.
Campaign Overview
The digital campaign commenced in May 2022 and is ongoing, with the goal of expanding Truscan Diagnostics’ presence across multiple platforms, generating leads, and promoting engagement through consistent, well-targeted content.
- Platforms Managed:
- YouTube
- Google My Business (GMB)
- Website
- Search Engine Optimization (SEO)
Key Metrics & Achievements
- Social Media Metrics:
- Facebook Reach: 177.4K+
- Instagram Reach: 128.8K+
- Facebook Profile Visits: 6.6K+
- Instagram Profile Visits: 1K+
- Facebook Followers: 788+
- Instagram Followers: 239+
- Total Overall Reach Across Platforms: 18,312,156+
- Total Overall Impressions Across Platforms: 43,704,208+
- Google My Business (GMB) Metrics:
- Google Reviews: 4,080+ (4.9-star rating)
- Total GMB Views: 1,04,620+
- Calls from GMB: 50,000+
- Direction Requests from GMB: 5,00,155+
- Business Profile Views: 3,46,365+
- Appearances in Search Results: 1,94,025+
- YouTube Metrics:
- YouTube Views: 49.2K+
- Watch Time (Hours): 368.6+
- Subscribers: 118+
- YouTube Impressions: 642.8K+
- Views from Impressions: 31.1K+
- Watch Time from Impressions (Hours): 253.97+
The GMB profile generated over 50,000 calls, highlighting the high intent of users interacting with the profile. Truscan Diagnostics also benefited from strong customer reviews, solidifying its reputation as a reliable diagnostic center
Truscan leveraged YouTube as an educational tool, disseminating informative healthcare content. Videos focused on topics such as disease awareness, health packages, and patient testimonials, which were crucial for enhancing engagement.
Campaign Strategies & Highlights
Sunrise Digital implemented various campaign strategies to elevate Truscan’s brand visibility and engagement. These strategies included health awareness campaigns, health package promotions, and seasonal promotions that aligned with key calendar events
1. Health Awareness Campaigns
Health awareness campaigns focused on educating the public about seasonal and ongoing health concerns while tying these campaigns to health checkup offers. Campaigns were designed to inform, engage, and drive service uptake.
- Seasonal Trends & Public Health Concerns:
- Topics included monsoon diseases, dengue awareness, COVID-19 testing, and summer heat precautions.
- The campaigns were timed with relevant health checkup offers to drive not just engagement but bookings.
Results & Impact
- High engagement across social media, GMB, and YouTube.
- Improved website clicks and lead conversions.
- Increased organic traffic through SEO enhancements.
3. SEO & GMB Performance
Sunrise Digital placed a strong emphasis on SEO, improving Truscan's online visibility and driving organic traffic through both the website and GMB. By optimizing content and regularly updating GMB, the campaign significantly enhanced search appearances and engagement.
- SEO Success: Truscan Diagnostics saw its search appearances grow to 1,94,025+, helping drive more traffic from potential patients seeking diagnostic services.
- GMB EngagementTruscan’s high call volume (50,000+ calls) and direction requests (5,00,155+) from GMB indicate the platform's success in converting online interest into real-world actions. seeking diagnostic services.
4. Video Marketing
- • Total Overall Impressions Across Platforms:: Truscan 43,704,208+
The consistent reach and engagement on Facebook and Instagram were achieved through targeted health campaigns, visually appealing content, and active community management. The total impressions surpassed 43 million, indicating that the campaigns consistently delivered the brand message to a large audience.
3. Website Metrics
Website performance was a key aspect of the digital strategy, successfully converting traffic into business leads.
- Website Clicks: : 3,000+
The website served as the primary hub for Truscan’s services, driving over 3,000 clicks from different channels and solidifying the digital campaign's effectiveness in converting visitors into potential clients.
4. YouTube Metrics
YouTube became a vital channel for Truscan Diagnostics to showcase informative videos on healthcare topics, testimonials, and promotional content.
- • YouTube Views:49.2K+
Targeted promotions were launched around key calendar events, such as World Heart Day, Women’s Day, and Independence Day, ensuring Truscan Diagnostics remained top-of-mind for customers seeking health checkups.
- Promotions Example:
- World Heart Day: Promoted heart health packages with exclusive discounts.
- Women’s Day: Highlighted women’s health checkup packages.
- Diabetic Awareness Day: Focused on early detection of diabetes with special diagnostic offers.
These promotions allowed Truscan to consistently reach new audiences, encouraging preventive care and driving higher appointment rates.
YouTube content played a crucial role in raising brand awareness through engaging video formats, focusing on:
- Health Education: Videos explained various health conditions, diagnostic procedures, and the importance of timely checkups
- Patient Testimonials: Success stories from satisfied customers built credibility and trust, encouraging new patients to choose Truscan Diagnostics.
The YouTube channel achieved over 49.2K views, with an impressive watch time of 368.6 hours, further boosting engagement and visibility.
Results & Impact
The digital campaign produced significant results across all platforms:
- Social Media:Over 306.2K combined reach on Facebook and Instagram, leading to high engagement with over 7.6K profile visits. Organic growth in followers contributed to a sustained online presence.
- Google My Business:A strong GMB presence led to 50,000+ calls and over 5,00,155 direction requests, driving foot traffic to Truscan Diagnostics.
- Website & SEO:Improved website clicks and SEO efforts resulted in 1,94,025+ search appearances, converting online interest into inquiries and appointments.
- YouTube:Informative videos attracted over 49.2K views, helping Truscan connect with a broader audience while providing valuable health education.
Conclusion
The partnership between Truscan Diagnostics and Sunrise Digital has proven highly successful in boosting brand awareness, engaging potential patients, and driving business growth. Through a multi-channel digital marketing approach, including social media, GMB, YouTube, and SEO, Sunrise Digital has positioned Truscan Diagnostics as a leading healthcare provider in Bengaluru.
The ongoing digital campaign continues to build on its successes, with real-world engagement translating into increased business inquiries, appointments, and customer loyalty. Sunrise Digital's expertise has enabled Truscan Diagnostics to solidify its reputation in the healthcare industry, with continued growth and brand trust across all platforms.